Political Economy Theories Assignment Example | Topics and Well Written Essays - 500 words

Political Economy Theories - Assignment Example Marxism is a system of economic, social, and political philosophy based on ideas that view social change in terms of economic factors. This theory asserts that for human beings to survive they must produce and reproduce the materials necessary for life. As a result, the societies are therefore governed by forces of production. Karl Marx believed that although capitalism develops the productive powers of human societies to historically unprecedented heights, it does so in ways, which are also disabling, exploitative, and undemocratic. In order to change this unjust order in the society Marx advocated for a revolution which would see the distribution of wealth from the few owners of production to all members of the society. â€Å"Neo† refers to a new kind of liberalization carved out by an elite group of capitalists from the old liberal school of economics that belonged to famous economists such as Adam Smith. Neoliberalism is in the first instance a theory of political economic practices that proposes that human well-being can best be advanced by liberating individual entrepreneurial freedoms and skills within an institutional framework characterized by strong private property rights, free markets, and free trade. The political economy under neoliberalism is as a result of the following key points. Firstly, there is the liberation of any enterprise imposed by the government regardless of the social damage done to the people. Secondly, neoliberalism calls for the cutting of public expenditure for social services such as healthcare and education. This removes the safety net of the poor leaving them at the mercy of the private enterprises. Thirdly, there is the reduction of government regulation on anything that may diminish business profits. Fourthly, there is the privatization of state owned enterprises under the

Organizational Culture Essay Example for Free

Organizational Culture Essay Organizational culture is the sum total of the organization’s past and current assumptions, experiences, philosophy, and values that hold it together and are expressed in its self-image, inner workings, interactions with the outside world, and future expectations. It is based on shared attitudes, beliefs, customs, express or suggest contracts, written and unwritten rules that the organization develops over time and that have worked well enough to be considered valid. Culture is a very powerful force at the workplace, which is consciously and deliberately cultivated and is passed on to the incoming employees. It reflects the true nature and personality of an organization. Basically, organizational culture is the personality of the organization. Culture is comprised of the assumptions, values, norms and artifacts of organization members and their behaviors. Members of an organization will sense the particular culture of an organization soon. Culture is one of those terms that are difficult to express distinctly, but everyone knows it when he or she sense it. For example, the culture of a large profit corporation is quite different than that of a hospital which is quite different from that of a university. You can tell the culture of an organization by looking at the arrangement of furniture, from employees behavior, what members wear, and many more. Similar to what you can use to get a feeling about someones personality. Corporate culture can be looked at as a system. Inputs include feedback from, for e.g., society, professions, laws, stories, heroes, values on competition or service, and many more. The process is based on our assumptions, values and norms, e.g., our values on money, time, facilities, space and people. Outputs or effects of our culture are, e.g., organizational behaviors, technologies, strategies, image, products, services, appearance, and many more. The concept of culture is particularly important when attempting to manage organization-wide change. Practitioners are coming to realize that, despite the best-laid plans, organizational change includes not only changing structures and processes, but also the corporate culture. Theres been a great deal of literature generated over the past decade about the concept of organizational culture particularly in regard to learning how to change organizational culture. Organizational change efforts are said to fail the majority of the time. Usually, this failure is credited to lack of understanding about the strong role of culture and the role it plays in organizations. Thats one of the reasons that many strategic planners now place as much emphasis on identifying strategic values as they do mission and vision. To a lesser degree, an organizational structure can get in the way of, or support, the overall success of your projects. This is a lesser problem because, to a certain extent, you can change your organizational structure. In fact, you can change the organization chart frequently, and some companies do just that. Culture, on the other hand, is not easily changed. It can take years for a large organization to develop a culture of excellence. Some organizational structures can definitely impair your ability to deliver projects. First are those organizations whose project teams are doing to support work. If your project organization does support as well, it usually means that support issues will pop up and take the focus away from the project. A lot of multitasking and thrashing takes place as you move from support work to project work to support work. It’s usually very difficult to prepare good estimates and meet your scheduling commitments. You may be forced into this structure if your staff is small. For example, a company for instance, has 15 people who worked on support, projects, and enhancements. However, they didn’t have enough people to specialize in either support or project work. This made it difficult to meet all of the project commitments. Instead, employees had to do a good job of managing expectations. Organizational structure may also prevent the ability to share resources. For instance, if your project team needs a resource with a specific expertise, you may not be able to easily share that person with another functional area. Some of this is also related to your culture. Ask yourself whether a different organizational structure would help. If it would, you may have an organization problem. If it wouldnt help, your culture is probably not supportive of resource sharing. Creating positive culture in an organization is a competitive advantage. Organizations with a positive culture are proven to be more productive. Many organizations are implementing participative management. More recently, the concept of empowerment has added to participative management by encouraging employees to internalize their organizations culture and make independent decisions. Empowerment can be an integral element of organizational culture change. Good leaders and good followers are necessary for empowerment to be influential in developing an organization with a strong culture. Experts suggest managers with empowered people on their staff are more effective. They achieve more of their objectives and they achieve them more easily. Empowerment embodies the concepts of internal motivation, internal justification for decision making, shared responsibilities, and integration for problem solving. As employees mature in an organization, they gain more knowledge, internalize justification for the actions they take, and become more intrinsically motivated. Besides this internalization process, employees tend to take a more active role in intervening in the actions of newer employees and offering feedback regarding culture-consistent behaviors. Managers should recognize this model in their organizations and manage their employees accordingly. Reference Jeffrey Kerr. (1987). Managing corporate culture through reward systems. Academy of management Executive, 1(2), 99-108. Daft, R.L. (2008). Management. Canada: Nelson Education. Heithfield, Initials. (2006). culture enviorment. Retrieved from http://humanresources.about.com/od/organizationalculture Freeman, Initials. (2008). Environment ethics and business . 5-10. Schachter, Initials. (2005). The importance of understanding organizational culture. Retrieved from http://findarticles.com/p/articles/mi_m0FWE/is_6_9/ai_n1

The Tragedy of Domestic Violence :: Violence Against Women Essays

Domestic Violence towards women is a problem that is often overlooked by Society. Violence is defined by the Webster's Dictionary (p.755) as: 1. Physical force employed so as to damage or injure. 2. As an instance of violent action. If this is the case than why is it that so many women are beaten by loved ones each year and little or nothing is done to correct this violent and hostile situation? In this paper I will attempt to answer this question along will a slue of others which place women in these war zones each day. "The battered women is pictured by most people as a small, fragile, haggard person who might once have been pretty. She has several small children, no job skills, and is economically dependent on her husband. It is frequently assumed that she is poor and from a minority group. She is accustomed to living in violence, and her fearfulness and passivity are emphasized above all. Although some battered women do fit this description, research proves it to be false stereotype.''(Walker p.18) In fact most batte red women have highly lucrative jobs such as doctors or lawyers, Corporation executives and nurses. Most are heavy set women whose assets are controlled by there husbands and cannot defend themselves physically. Battered women are found in all racial, rel igious and ethical backgrounds as well as age groups and educational levels. ''Who are battered women? If you are a women, there is a 50 percent chance it could be you!''(Walker p.19) Statistical data on battered women is difficult to find because most records are buried in medical records, domestic disturbance calls to the police or the records of social service agencies. During my research I found that characteristics in numerous c ategories for both the batterer and battered were the same. Here is a list of those categories that were the same or in a similar fashion the same for both individuals. Commonly shared characteristics between Battered and Batterer. 1. Has low self-esteem. 2. Believes all myths about battering relationships. 3. Is a traditionalist about the home, strongly believes in family unity and his or her roles in the family unit. As with the women all racial, religious, educational levels equally represent the men, cultures socioeconomic groups. "Batterers typically deny that they have a problem, although they are aware of it; and they become enraged if their women should reveal t he true situation." (Walker p.36) "Researchers Eisenberg and Micklow found 90 percent of the batterers in their study had been in the military. Twenty five percent received dishonorable discharges.

IT Doesn’t Matter by Nicholas G. Carr Essay

Over the years the importance of IT has increased a lot. So much so that whole business processes revolve around the IT system. According to Nicholas Carr, the huge increases in investment in IT systems may be because of the assumption by companies that IT provides them with a strategic advantage. However, this assumption is flawed. A technology doesn’t give strategic advantage because of its ubiquity but because of its scarcity. As IT becomes cheaper and available to everyone, its strategic advantage vanishes. Secondly, IT being an infrastructural technology, it’s meant to be shared as it provides more value when shared than in isolation. Mangers believe that the innovations brought by infrastructural technology will last forever. However, this isn’t the case. As huge amount of investment pours in, competition increases and the technology becomes cheaper and commoditized. The same thing has happened with IT (Carr, 2003). After establishing that IT isn’t that important, Nicholas then proposes some recommendation for today’s managers. Firstly, managers should start spending less on IT. They should rigorously analyze alternatives before investing in a particular IT system. Moreover, managers should look for open source or cheaper alternatives. Furthermore, managers should focus on reducing waste. More than thirty percent of storage capacity is used to serve the customer – the rest is used to store Mp3s, video and emails (Carr, 2003). Secondly, companies should follow instead of leading. With every new technology becoming obsolete the next month, it’s better to wait and then make a move for the right kind of IT system (Carr, 2003). Finally, IT should now be seen as important to the competition but insignificant to the company’s strategy. Managers should now focus on sustaining the current IT system rather than upgrading it, as a small disruption can have a destructive effect on the company’s profitability and reputation but an upgrade doesn’t contribute much to profits (Carr, 2003).

Personal Development Plan Essay

I have always been interested in the financial and investment sector. The movements of the stock market and the forces driving the stock values hold considerable degree of interest. I realize that a stockbroker needs to add value to financial information in order to satisfy the customer queries and investigative requirements of the companies being dealt. The consumers today have easy access to a vast range of financial knowledge and data available on the Internet coupled with company specific details that provides extensive information on the current and projected financial trends. The stock broker under such circumstances needs to be highly alert and aware of the market trends and fluctuating stock values in order to meet the needs of an increasingly knowledgeable customer. (Asia One Business Article, Sep 2007) A career as a stock broker requires a complete understanding of the financial markets and environmental forces that drive the stock trading market. A stock broker is an individual responsible for a business deal on a stock exchange. This primarily involves buying and selling of securities on behalf of people and institutions. Usually, a negotiation is made between two authorised members of the exchange. (Eduquity.com) For the purposes of convenience, an ordinary person is no longer needed to walk into the premises of any institution, for instance, the New York Stock Exchange, to enquire on the trade stock. This exchange is done through a broker. However, a stock broker is not just confined in such plain participation in a transaction as there are other stock broking opportunities such as execution-only, advisory dealing, and discretionary dealing, and other related services. Execution-only stock broker involves the implementation of the client’s instructions to buy or sell. A stock broker who focuses on advisory dealing informs and gives important information to the client on which shares to buy and sell, but leaves the task of final decision-making to the jurisdiction of the investor. Meanwhile, a stock broker who is in-charge with discretionary dealing determines the client’s investment intentions and serves as the mainly involved person in all transactions and decision-making functions done on the client’s behalf. In general, stock brokers provide relevant and useful information on trading stocks, for instance on the cases of which stocks or mutual funds to be bought. (estockwise.com) Keeping in mind these specific requirements and my interest in the financial market I aspire to be a stock broker. In order for me to be a full-pledged stock broker, I must be involved in activities and related opportunities that will increase my competencies, particularly those that I need to be a successful stock broker. Of course, it is necessary to finish my studies first. I will begin by providing assistance to a certified stock broker. This is my short term aspiration. By being an associate, I will have direct exposure to the business transactions that my employer deals with. Gaining experience is my key motivation. My medium aspiration is to get promoted or trusted with bigger responsibilities. For example, my employer will ask me to do things that are similar to his/her functions, allow me to decide on important things, expect me to be reliant to classified tasks, and the likes. After staying on this position for a significant period of time, I will try to evaluate myself if I am already capable of entering my long term aspiration – that is – being a stock broker. This can be achieved once I qualify the preconditions to obtaining a stock broker license. I will immediately take up the needed examinations and eligibility requirements. My career goal is to provide my clients with the necessary guidance and direction towards investments that meet their specific needs and requirements. (estockwise.com) Skills Required For the Chosen Role A stockbroker can offer three types of services depending on their individual capabilities and interest.  · Discretionary stock broking service constitutes management of client investments and making financial decisions on their behalf. This type of service requires building of huge trust and confidence within the customer.  · Advisory stock broking service that involves advising the clients on various investment options available and the desirable course of action with predictive impacts on finance. The client needs to decide on the action or alternative that suits his needs best.  · Executing stock broking service where the stock broker is only involved in buying and selling of stocks as per client’s instructions. In this case the advice or knowledge of market expertise is not required. He merely acts as per the client’s instructions. The basic essential job responsibilities of a stock broker are –  · Managing and reviewing investment portfolios for their clients  · Research the financial market with the cooperation of investment analysts who can provide actual and factual information on the performance of companies and markets  · Provide accurate information on stock market performance and stock values to the customers  · Provide various advisory and specialized services to the clients In view of the type of service and role specific needs of the stock broker the skills or competencies required to fulfill their responsibilities have been identified as follows:  · excellent oral communication  · self-confidence and decision making ability  · Persuasive nature  · Professional approach  · Numeric ability  · Logical reasoning  · In-depth market knowledge and attention to detail  · knowledge of current socio, political, and economic trends  · good judgment of risks  · honesty and a trustworthy attitude In addition to the above mentioned competencies an individual aspiring to be a stock broker needs to keep his cool and have the ability to work under pressure. The drive and urge to succeed and excel in their work is a primary requisite to achieve career objectives as a stock broker. (www.Learndirect-advice.co.uk) Personal Strengths A review of my personal strengths and abilities reveal communication as one of the strongest points that can work to my advantage in career management. Petit, Goris and Vaught (1997) noted communication’s function is essential for cases like allowing employees to conduct meetings, make memos, provide feedback and share corporate-wide information. I believed that the previous exposures and experiences that I gained has greatly assisted me in acquiring this core competency. Good communication skill was gained from giving presentations at seminars, supplier and customer service transactions (e.g. issuing clear and concise instructions, advising and assisting customers, etc). I am also used at working on team projects particularly during my course. As a member of the team projects I have proved my abilities as a good and empathetic listener that has enabled me to judge the situation and present effective solutions to the issues in hand. My team leader noticed my natural sense of persuading others in the team to coordinate and cooperate better and agree to the objectives and milestones that were vital for the success of the project. This particular observation was quite helpful since I was given the team coordinator responsibilities in the subsequent projects. My involvement in the capacity of a team coordinator greatly improved my skills of communication and persuasion. Considering the significant role of communication in stock broking, coordinating is among the basic ingredients of my professional success. I also believed to the spill over effects of effective coordinating function like the development of teamwork and successful working relationship. Teamwork is also attributed to the positive effects upon the psychological health and well-being of organisations member (Carter and West 1999). Through effective communication, people are motivated to work in unity and towards the achievement of individual and organisational goals alike. Personal Weakness In my previous job I had landed into an argument with my team member while discussing the feasible alternative that can be adopted to complete the task objectives nullifying the associated risks. The heated argument was not seen in a favorable light by my managers. Indulging in the process of self introspection I realized that I tend to be quite dictating and adopt a more commanding tone while communicating with other people. Though I can persuade and coax people into agreeing to my views and observations the commanding tone that I use to communicate the message is not liked by most people. This is not a favorable attitude and causes problems in development of harmonious relationships with fellow colleagues. This weakness is more a form of autocratic leadership that has become outdated and irrelevant in today’s business world. People and institutions do not favor this style of leadership anymore and this can pose serious limitations to career growth and development prospects. The current management style prefers a softer approach to people in order to develop a productive and effective team. As stated by a few authors (e.g. Cohen and Brand 1993; Hyde 1992), management requires leader’s full participation and involvement instead of designating individual groups who will shoulder all the responsibilities. Furthermore, this also helps in creating a sense of commitment and loyalty (Hill 1991). In the business point of view, good leadership proves to be quite beneficial as aids in effectively meeting job-related demands, creating higher-performing teams, fostering renewed loyalty and commitment, increasing motivational level, and reducing absenteeism and turnover of employees (Drucker 1995).   I presumed that I am the opposite of a favoured leader. I am autocratic which means I tend to be overly manipulative and domineering. This attitude hinders the development of harmonious relationship or esprit de corps among colleagues and most importantly on the part of potential clients. I recognised the need to learn a leadership style that will be instrumental on the achievement of my intended career role as well as the development of other important values useful in my future as stock broker and person as whole.

Nutritional Facts Essays - Iron Metabolism, Dietary Supplements

Nutritional Facts Essays - Iron Metabolism, Dietary Supplements Nutritional Facts The first nutritional "fact" most Americans learn is that iron builds strong and healthy bodies.1 The beef lobby, cereal manufacturers, bread makers, and drug companies have bombarded the public with iron being the cure-all for fatigue and "iron-poor blood." People have been mislead by drug companies pushing iron supplements and by old-fashioned ideas about iron, the magical nutrient of strength. Even the cartoons of the past pushed iron as the secret ingredient in Popeye's spinach. Television advertisements used to urge people to "perk" up their "tired" blood with a liquid iron supplement called Geritol, but the Geritol ad was illegal. The Federal Trade Commission began an ineffective seventeen year battle with J.B. Williams Company, the original makers of Geritol, in 1959. In 1965, the company was ordered to stop airing its fraudulent ads. Americans saw the advertisements for six years before the stop order was given. By that time, there had been much damage to lots of people. The company continued to broadcast ads that stated that Geritol could make you feel better, improve your sex life, and marriage. Five out of eight of its new ads showed the transformation of a tired worn-out housewife into a "tigress." In 1970, the Justice Department filed a $1,000,000 suit against the J.B. Williams Company, charging that they did not stop their deceptive advertising as ordered by the Federal Trade Commission. In 1973 a judge gave J.B. Williams Company a total of $812,000 in fines. This was the largest ever for a Federal Trade Commission violation.2 Even today breakfast cereals are fortified with 25 - 200% of Federal Drug Administration's recommended daily intake of iron. Iron is also added to multivitamins, pastas, breads, and other processed food. Iron supplements are meant to prevent anemia, a condition in which blood is not able to carry the required amount of oxygen.3 Only two to six percent, mainly women and children, ever develop anemia. Human body contains about 2 to 5 grams of iron. Sixty to seventy-five percent of the iron is present in the form of hemoglobin. The center of the hemoglobin molecule is iron. Hemoglobin is found in the circulating red blood cells. Each red blood cell lasts about 120 days. Specialized scavenger cells in the liver, spleen, and bone marrow take up the old red blood cells and recycles the iron, fat, and protein. Iron is treated as "gold" by the blood. This careful recycling of iron means that our daily requirement of iron from food is quite small. The human body loses about 1 milligram of iron a day in the form of sweat, urine, and the natural sloughing of cells in the intestinal wall, hair, skin, and nails. Premenopausal women do not need more than one-half of a MacDonald's hamburger or a small bowl of Kellogg's corn flakes to prevent anemia. The iron stores are like water in a camel's hump. The human body can draw from them at any time. Most humans could live for long periods of time without iron from the diet. Premenopausal women, that lose 1.6 milligrams of iron per day, could last for three to seven months without depleting their iron stores of 200 - 300 milligrams of iron. Most men and postmenopausal women could go on without iron for two or more years. This assumes an average daily iron loss of one milligram and iron stores of at least 600 milligrams. The iron is transported and stored until needed. The extra amounts of iron are stored in the protein ferritin that is found inside the cells. In a normal person, the small intestines only absorb iron from food when the iron stores are low. If the body really becomes iron deficient, more iron is absorbed from food. As the body's stores of iron increase, the absorption of iron by the intestinal walls decreases.4 Some research shows that the intestinal cells do not have a way to decrease the percentage of meat iron absorbed from food when the iron stores are sufficient. The iron sneaks in because it is chemically attached to the heme in red meat. Only two to ten percent of the iron from fruits, vegetable, and grains is absorbed. Several studies show that vegetarians have lower iron stores

Hamilton Street Railway Strike essays

Hamilton Street Railway Strike essays Hamilton Street Railway Strike: A Violent Clash...A Lasting Legacy We who make up the Local Division today, owe very much to their foresight and courage, in forming and building this union. We of Division 107 have benefited much in these long 75 years. We have achieved our standard of today at the expense of many tireless and frustrating hours put in by the members before us. It has been a very long and hard road and we have many members to remember and give thanks to. Spoken sixty-eight years after the street railway strike of 1906, the 1974 Local 107 President Henry Austin, could have been directly thanking his predecessor, Mr. John Theaker, President of local 107 during the 1906 Hamilton street railway strike. Labour unions are formed on behalf of workers to ensure that their needs and interests are being addressed. These needs and interests usually are comprised of wages, working hours, and working conditions in general. As in the case of the Hamilton street railway employees of 1906, workers will go on strike to ensure that their employer will recognize these unions during contract negotiations. The Hamilton street railway strike occurred, primarily because the management of the Hamilton street railway company would not recognize Local 107, by not honouring the terms of a joint-drafted contract. The strike lasted twenty-nine days, and was one of the most violent strikes in Hamilton history. The strike had both positive and negative effects on the workers directly involved. Positively, the workers acquired gains by the strike action. Negatively, the company took further action against the officers of the union. The strike had a lasting effect on the labour movement. Allan Studholme used the strike generated public support for workers, to successfully run as an independent working class candidate in Hamilton East. On April 5, 1899 Division 107 of the Amalgamated Association of the Street Rai...

Steps to Effective Lesson Planning for Grades 7â€12

Steps to Effective Lesson Planning for Grades 7–12 Writing lesson plans ensures that you are addressing the requirements of the curriculum, effectively planning teaching time, and using the best strategies to address student needs.  Ã‚  Your school district may already have a template, or you can use a general lesson plan template as you work through creating your lesson plans. Before Writing the Plan Begin with the end in mind. Ask the following questions: What do you want the students to learn from this lesson?What state or national standards are you meeting?What does the curriculum from your state or your district require?What are the needs of your students in meeting the requirements of the curriculum? Once youve determined this, write a quick description and list out your objectives for the assignment. Ensure that you will provide extra support to students who do not have the skills to meet the objective. Keep a vocabulary list that uses academic vocabulary words  that you can access as you write out your lesson plan procedure. Additionally, decide content vocabulary students will need as well. This will help you remember terms that you need to make sure the students understand as they work through the lesson. Create a materials list and add to this as you write your procedure so that you know exactly what you will need including audiovisual equipment, the number of copies youll need, other required materials, and even the page numbers from books you plan to cover. Creating the Lesson Plan Determine if the lesson is new learning or a review. Decide how you will begin the lesson. For example, decide whether to use a simple oral explanation for the lesson or a pre-activity to determine what students know. Decide the method(s) you will use to teach the content of your lesson. For example, does it lend itself to independent reading, lecture, or whole group discussion? Will you target instruction for certain students by grouping? Sometimes it is best to use a combination of these methods, varying teaching techniques: beginning with a few minutes of lecture- such as five minutes- followed by an activity in which students apply what you taught or a short whole-group discussion to ensure that the students understand what you have taught them. Decide  how you will have the students practice the skill/information you just taught them. For example, if you have taught them about the use of a map in a particular country or town, envision how you will have them practice this information to truly gain an understanding of the material. You might have them complete independent practice, use a whole-group simulation, or allow students to work cooperatively on a project. The key is to get students to practice the information you have presented. Once you determine how students will practice the skills that you taught them, decide how you will know that they understood what was taught. This could be a simple show of hands or something more formal as a 3-2-1 exit slip. Sometimes a game activity can be an effective way to review, or if the technology is available, a kahoot! quiz. Review the draft lesson plan to determine any accommodations you need to make for your class including accommodations for English-language learners and special education students. Once you have completed your lesson plan, include  any details such as  homework assignments. Make any copies of handouts needed and gather materials for the lesson. Tips and Hints Always start with the final assessment, showing that students understand the material you have presented. Knowing the assessments will leave you  better able to focus the lesson on what is essential. Additionally: Refer regularly to curriculum documents and pacing guides.Try not to rely solely on your textbook for lessons, but do ensure that you evaluate any other source you might use like other books, other teachers, written resources, and internet web pages.Some school districts require standards to be listed on the lesson plans while others do not. Make sure that you check with your school district. Always overplan: It is much easier to cut things out of a plan or continue it the next day than fill 15 or 20 extra minutes. If possible, connect homework to real life. This will help reinforce what the students should be learning.

Urban Planning and decision-making in Dubai Essay

Urban Planning and decision-making in Dubai - Essay Example n of this paper that the biggest concerns Dubai seems to have at this point are: 1) sustainability 2) cultural considerations 3) labor relations and 4) traffic. Sustainability is an issue that can best be judged from a future point. The cultural considerations are also elements that are being worked out in many ways. So labor and transport issues become the central themes of this paper. The biggest complaint to date is traffic problems. The planning of roads seems to have lost its way. This, in contrast to the other planning elements, seems a small problem but it is becoming more and more of an issue as Dubai becomes popular and established as an international city. What role does the public play in the decision-making process during the development of Dubai? To what extent did the government maintain a monopoly over these decisions? How active of a role did the private sector play in the urbanization of the city? How has globalization affected the decision-making process? A review of Leonie Sandercock’s â€Å"Toward Cosmopolis† shows that Sandercock writes about the cultural pluralism of planning theory in a way that is highly idealistic (Blanco 1998). She is said to discuss her social project in a political and economic vacuum, failing to address the underlying causes of the social problems. Cosmopolis is, for Sandercock, â€Å"a common civic culture which has embraced the social project of tolerance, alterity, and inclusion† (Blanco 1998). Sandercock states that there are three forces that create the major cultural politics of difference: migration and multiculturalism, postcolonialism, and the age of women and minorities. She believes that the history of planning has supported segregation and discrimination. These are major forces at work in Dubai’s planning. A perceived threat of marginalization (Aarts 1999) by less developed countries has often led to their full interaction with the world economy, before they may be ready. Aart feels that

Project Plan Audit Coursework Example | Topics and Well Written Essays - 500 words

Project Plan Audit - Coursework Example The hiring process will be based on merit with each category listing the minimum education attainment. Some of the personnel required will be engineers and human resource manager. A basic degree and ten years of experience is the same field will be a requisite in the top tasks. Besides the human capital, California Technical Corporation will require capital resources. The project manager and the team leader are tasked in identifying the resources that will be needed. A procurement process will be done to avail the resources. A request for information will be sent to the prospective suppliers to provide the information which the management will vet to award the tenders. Planning is a key issue in any project. The resources both capital and human are expected that will be available within the set time frame to avoid delays. In case of hitches in terms of personnel, there are alternatives that have been established so as to ensure the project goes as planned. Making a prototype of a Scale 7/8 rocket is a priority of CLC and this will provide a feasibly data of making an full

Governments Intervention In Markets For Food Essay

Governments Intervention In Markets For Food - Essay Example One of the major reasons why governments should continue to intervene in the healthcare market is that it can be beneficial economically to provide such services at a reduced rate. Providing good, low-price healthcare means that this service is available to the majority of the population (Gold et al, 1996). This will have the result of providing more healthy workers who will be able to continue to contribute to the economy for years (or decades) longer than their unhealthy counterparts (Briggs et al, 2011). A useful way of looking at the ability of people to contribute to the economy is to use the Disability Adjusted Life Year (DALY), which gives a measure of the total number of years lost to ill-health or early death (Briggs et al, 2011). In the United States, it is suggested that 12,844 years are lost per 100,000 people, whereas in the UK it is only 11, 012. In Sweden, a country in which the government intervenes heavily in healthcare economics, the rate is only 9,564, which has th e potential to benefit the economy greatly (Wang et al, 2011). It should also be noted that many countries in which the government intervenes in healthcare market are considered first world countries. In these countries, the majority of individuals do not have to struggle to buy food as a basic necessity(Zweifelt al, 2009). It is perhaps the very omnipresence of food in these countries and the fact that it is so necessary to life that keeps the prices low and removes the need for a government to intervene so directly in its price and purchasing. Equality is also important here, as the majority of people have roughly equal access to food, but healthcare requires a leveling of the playing field (Donaldson & Gerard, 2005). Additionally, many of the families within these countries who do struggle to pay for food do receive government compensation intended to help make food more available to them; for those that need it, however few, there is market intervention.

Healthcare System Research Paper Example | Topics and Well Written Essays - 1500 words

Healthcare System - Research Paper Example The earliest ones only offered coverage against accidents related from travel by rail or steamboat. The plans did, however, pave way for more comprehensive plans covering all illnesses and injuries. The first group policy giving comprehensive benefits was offered by Massachusetts Health Insurance of Boston in 1847. Insurance companies issued the first individual disability and illness policies in about 1890 (www.neurosurgical.com). What we recognize as modern medicine, Cohn writes, began in the 1920s, wherein doctors and hospitals, having only during the previous decade learned enough about disease that they could be reliably helpful in treating sick people, began charging more than most individuals could easily pay (qtd. in Noah). This demand on expensive medical and hospital assistance paved way for the first modern group health insurance plan in 1929. A group of teachers in Dallas, Texas, contracted with Baylor Hospital for room, board, and medical services in exchange for a monthly fee (www.neurosurgical.com). This was well known as the Blue Cross. The Blues were essentially non-profit health insurers who served local community organizations. In exchange for a tax break, Blue Cross organizations kept premiums reasonably low (Noah). As the modernization continued so did the sophistication of medical knowledge and technology. This led to healthcare assistance to cost more and for private insurers to be interested in the business of healthcare insurance. The competition between several insurers broke down the non-profit advantage of the Blues. Private insurers went to a direction where they go for healthier, less risk customers resulting to difficulty for people much in need of the services to afford getting healthcare insurance. There have been many attempts to solve the problems on the cost of healthcare assistance. One of which was the Committee on the Cost of Medical Care or the CMCC. Karen Palmer stated that the committee

Comprehensive Emergency Plan for Ashford University Essay

Comprehensive Emergency Plan for Ashford University - Essay Example This report is aimed at developing a comprehensive emergency plan in preparation for natural disasters at Ashford University’s main campus, including incidences of flooding, tornadoes and heavy storms (Continuity of Government & Continuity of Operations, 2003). Each crisis or emergency requires a different type of response. For instance, if there is a bomb threat, it may be necessary to shelter people in place, whereas evacuating the building will be appropriate for other situations like a tornado warning (U.S. Department of Homeland Security). This will ensure that the campus is prepared for the event of a disaster, and analyze the potential responses to the occurrence of such an event. The purpose of this emergency plan is the management of major emergencies and crises in the advent of such occurrences, so as to ensure that major crises and emergencies are handled in an organized way. This emergency action plan is aimed at protecting the Ashford University employees from serious injury, loss of property or life in the event of an actual or potential major disaster. Such situations may include the event of a fire, a bomb threat, earthquake, tornado or a hazardous chemical spill. This emergency action plan will describe the initial routes of action for protection of students and employees and those responsible for the implementation of those actions within the university. This plan is an all-risk emergency plan for addressing disaster and crisis management, and will integrate the various departments of the university and other resources in a coordinated response effort to manage or reduce any loss of life and property through the provision periodic emergency respons e capability tests. It is also necessary to ensure the effective utilization of resources and the minimization of any disruptions in school activities and of programs. It is a fact that preparation for emergencies will ensure a higher margin of safety if a crisis or

Healthcare System Research Paper Example | Topics and Well Written Essays - 1500 words

Healthcare System - Research Paper Example The earliest ones only offered coverage against accidents related from travel by rail or steamboat. The plans did, however, pave way for more comprehensive plans covering all illnesses and injuries. The first group policy giving comprehensive benefits was offered by Massachusetts Health Insurance of Boston in 1847. Insurance companies issued the first individual disability and illness policies in about 1890 (www.neurosurgical.com). What we recognize as modern medicine, Cohn writes, began in the 1920s, wherein doctors and hospitals, having only during the previous decade learned enough about disease that they could be reliably helpful in treating sick people, began charging more than most individuals could easily pay (qtd. in Noah). This demand on expensive medical and hospital assistance paved way for the first modern group health insurance plan in 1929. A group of teachers in Dallas, Texas, contracted with Baylor Hospital for room, board, and medical services in exchange for a monthly fee (www.neurosurgical.com). This was well known as the Blue Cross. The Blues were essentially non-profit health insurers who served local community organizations. In exchange for a tax break, Blue Cross organizations kept premiums reasonably low (Noah). As the modernization continued so did the sophistication of medical knowledge and technology. This led to healthcare assistance to cost more and for private insurers to be interested in the business of healthcare insurance. The competition between several insurers broke down the non-profit advantage of the Blues. Private insurers went to a direction where they go for healthier, less risk customers resulting to difficulty for people much in need of the services to afford getting healthcare insurance. There have been many attempts to solve the problems on the cost of healthcare assistance. One of which was the Committee on the Cost of Medical Care or the CMCC. Karen Palmer stated that the committee

See the instructions Research Paper Example | Topics and Well Written Essays - 500 words

See the instructions - Research Paper Example Two planes hit world trade center that eventually collapsed (Bodden, 25). The events of this day changed the airport security procedures in relation to modern aviation. The terrorist attacks reduced the passenger’s confidence in air travel. There was massive job loss, and many companies went to receivership. A solution was needed fast since the terrorist attack threatened the existence of the industry. Airport security was about to receive a transformation that would remain as a mark in the aviation industry. It was clear that old security systems used previously were not working in the industry. Modern aviation airport security changed from the events of that fateful day. The country was quick to introduce full body scanners backed by the NTC regulations (Price and Forrest, 64). Previously airport security was limited to only x-ray scanners used to search and screen passengers. The procedure proved to be ineffective as 19 terrorists entered passenger planes and led to massive loss of life and over 10 billion $ in property loss. Airport security also started screening passengers using other databases from other arms of the government. The screening is intense for passengers who fail to produce government issued IDs in United States of America. The homeland security introduced the blacklist that contains names of passengers who are not allowed to board planes. The blacklist contains people who are as a potential threat to the passengers and the crew on board. The type of luggage that passengers carry onboard a flight is after discovery of the possibility of liquid bombs aboard airlines. Some of the airlines introduced armed flight marshals to act in case of any danger. The new measures increased the cost of air travel but effectively boost security on airlines. In conclusion, the events of September in 2001 changed the way airport security is conducted concerning modern

Global Warming Essay Example for Free

Global Warming Essay Discuss the challenges that global warming presents to both governments and business Introduction (250 word approx.) This essay discusses the challenges that global warming presents to both the government and also how they affect businesses. Many people think global warming is just the weather becoming warmer, but in fact this is not the case. Global warming makes the weather more unpredictable as some places become colder, some hotter, some more drier, some more wetter and so on. Global warming is defined as basically how the greenhouses gasses affect the climate of the earth, which significantly effects agriculture and ecosystems (whatisglobalwarming, 2011). Too much greenhouse gasses have a negative effect for example higher sea levels, higher temperatures and variable climatic conditions. The main cause of greenhouse gasses is the use of fossil fuels. Our usage of fossil fuel is shown from the table 10.1 by Wetherly and Otter (2nd edition) that is linked to the population growth of 3.6bn to 6.1bn from 1970 to 2000. Furthermore, oil, gas and coal also shows that it has increased considerably over the past thirty years. The increase in population and the demand for consumer goods has also lead to the biggest increase in GDP (Gross Domestic Product) by 165% compared to 69% increase in population in the same period (Wetherly and Otter, 2nd edition). The impact on greenhouse gasses has definitely been proven with environmental monitoring showing depletion of the Ozone Layer, the Ice Cap and the increase in the earths temperature, all of these have a knock on effect of the world’s food and water supplies. Impacts on Governments (500 words approx.) The government have put many declarations in place starting off with the Rio Declaration Environment and development. In 1992 the Rio declaration was introduced with 27 principles for the future sustainability and development around the globe (United Nations Environment Programme, n.d). The government also signed an agreement with the new Agenda 21 which is a plan that the United Nations has taken globally in which human’s impact on the environment (UN Department of Economic and Social Affairs, 2009). Kyoto protocol (2005) creates obligatory emission reduction targets below 1990 levels but only for industrialised countries (United Nations Framework Convention on Climate Change, n.d) Why do governments why do they need to do something about  greenhouse gasses Reducing allowance on fossil fuels (limited resource) Reduce reliance on unsafe energy resources (nuclear fukashema2011, Chernobyl1982, exxon valdez1989)all results in death and eco systems. British government European commission (Emissions Trading Scheme) European Union Energy Performance of Buildings Directive (EUEPBD) Our government has set itself a target to reduce its c02 emissions to check points at 2020 and one at 2050. Climate change act 2008 (where GB is at) CRCEES climate reduction commitment energy efficiency scheme. They have introduced incentives for renewable energy (feed in tariff FIT, renewable heat incentive RHI. Impacts on Businesses (500 words approx.) Global warming is always an ever- rising significance for business strategies. Manufacturing businesses will be most important with keeping up to date with legislations and laws with the amount of carbon dioxide and other dangerous gases permitted into the atmosphere. The European Unions Emission Trading Scheme has effects on businesses as they have to pay a certain percentage to the government on the amount of harmful gasses they produce into the atmosphere (PUT SOURCE IN). Airlines especially were affected by this. (FIND EXAMPLE) Businesses also have Cooperate Social Responsibility which merges into the global warming aspects. Many customers now expect from businesses ways in which they are keeping the environment green. Marks and Spencer’s introduced there Plan A in 2007 where they set out 100 commitments to achieve within 5 years (Join the Green Shift, 2011). (EXPLAIN MORE MAYBE?) Similarly to Cooperate Social Responsibility, The impact on businesses such as Tesco and there voluntary actions of providing solar panels to a selected few stores gives not just the business money saving on electricity, but also helps the environment. Although  £100 million has been ploughed into sustainable environmental technology (Professional Engineering, 2006), they will also give customers a better experience knowing they are in an eco-friendly store giving them more potential business and gain more market share overall. Cost to them of complying with government legislations Cost saving exercise (recycling) Carbon trust standard ISO 14000(1) Industry labelling, eco labelling Conclusion (250 words approx.) Governments are taking action Governments introduced legislation Performance is what X level, businesses are taking action Businesses are taking action in the economic climate because its saving money Businesses are taking advantages of renewable energy incentives Bibliography: What is Global Warming (2011) What is Global Warming [internet]. Available from: http://www.what-is-global-warming.com/ [Accessed 28th April 2012]. http://www.unep.org/Documents.Multilingual/Default.asp?documentid=78articleid=1163 http://www.un.org/esa/dsd/agenda21/ http://unfccc.int/kyoto_protocol/items/2830.php Tim Smedley (2011) JOIN THE GREEN SHIFT. [Internet] June, p24-28. Available from: http://web.ebscohost.com/ehost/detail?vid=4hid=19sid=be8cfe39-80ab-4250-b8f6-426c3a8176f4%40sessionmgr10bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=buhAN=61763919 [Accessed 1st May 2012]. Professional Engineering (2006) Tesco to go down the eco-energy route. [Internet] March, Volume 19, p7. Available from: [Accessed 1st May 2012].

User Perceptions of Web 2.0

User Perceptions of Web 2.0 Abstract With the advent of the internet and the evolution of e-business, the widely held perception is that we operate in a know ledged-based economy. Many organisations have realised that changing and adapting their business processes to leverage information technology is vital for sustainability. The traditional paradigm of focusing on products has gradually eroded and organisational rhetoric has shifted towards services. In fact the notion has been permeated that the customer has taken centre stage in corporate strategy . Focus is now drawn to building sustainable relationships with customers and involving them in the decision making processes. Customers are now involved in core organisational processes such as development of new products and services. Customers services in the traditional approach has mainly consisted of assisting customers before or after the purchase of products. With the customer taking a central theme in organisational strategy and with the introduction of Informatio n technology as an enabler of organisational change . IT Organisations have looked at information systems such as Customer relationship management solutions to manage all aspects of customer communications. CRM systems have been rolled out with the promise to enhance operational efficiency and productivity in organisations. CRMs are supposed to help IT Organisations understand their customers better. Most customer services in knowledge based Organisations now rely on knowledge bases and CRMs. However it seems that in spite of all these information systems and organisational efforts , many IT organisations have yet to fully harness the capabilities of e-business and gain competitive advantage by leveraging the customers as co-creators and co-producers of knowledge. Notions such as self-service are not as pervasive as one would expect. It is arguably true that some IT organisations have attempted with belated success to establish a true symbiotic relationship with their customers. The refore this study will attempt to encourage the use of web 2.0 by exploring the user perceptions of users in web 2.0 specifically in customer services. Qualitative research was carried out through semi-structured interviews focussing on the social , personal, cognitive and affective perception of users when participating in web 2.0 (Blogs, virtual forums, etc))within support activities. The analysis of the data was carried out using the Users and Acceptance framework . Implications for research and practice highlight organisational culture as a very important prerequisite for the use and acceptance of web 2.0 enabled technology. CHAPTER 1 Introduction The constant innovation of software products has invariably driven the need for customers to understand and use the ever evolving products effectively (Dholakia et al , 2009).As a result of this organisations rely predominantly on the acquisition of a service support contract defined as pre-sales and post sales support contracts to enable these organisations to learn about the product, assist in using the product and ultimately solving problems during the use of the software ( Gray and Durcikova 2006). An indirect advantage of a support contract provides organisations with information about their customers to personalise the pre-purchase, purchase, and post-purchase experiences (Kohlbacher, 2008). Some firms supplement this employee-based service support model with virtual customer communities ( (Mathwick, Wiertz, and de Ruyter 2008) such as Ebay (Dholakia et al , 2009).In fact Mills and Morris (1986) argue that customers can thus become partial employees by taking over some service functions that are normally carried out by employees. This implies that some firms successfully leverage their relationships with their customers to derive further value creation. This view falls in line with the argument that organisations should build better relationships with their customers with the aim to retaining customers (Lemon, White, and Winer (2002),; not only because the growth of the internet and rapid technological progress has lead to increasing market transparency thus making it difficult to achieve long lasting differentiation (Hande Kimilog?lu and Hu ¨lya Zarali) , but also because customer loyalty can be directly linked to organisational profitability. Loyal customers have higher customer retention rates, use a larger share of their category spending to the organisation, and are more likely to recommend others to become customers of the firm (Reichheld and Earl Sasser, 1990; Zeithaml, 2000; Keiningham, 2007). A new perspective is being heralded that organisations can leverage web2.0 to build closer relationships with customers (Forrester). Web 2.0 encompasses a range of interactive tools and social communications techniques like blogs, podcasts and social networks (Chaffey, 2008).This is because the rapid spread of high speed internet access has enabled the participation and interaction that encourages user created content,creation of communities. The power of web 2.0 technologies such as Facebook and Myspace with 300 millions users arguably exemplies how popular and successful and relevant web 2.0 can be (Chaffey, 2008). Traditionally the verb networking describes the Machiavellian stance of creating and sustaining interpersonal connections and using these for commercial gain (Iacobucci) .Therefore one can be conclude that organisations should innovate on their services and leverage the internet to improve their brands recognition and improve customer loyalty. Interestingly within organisational studies the fostering of relationships to improve customer loyalty and serve customers better is the main reason why organisations deploy customer relationship management systems. In fact some (Chen ,Popovich; 2003 ) define CRM as an integrated approach to managing relationships by focusing on customer retention and relationship building facilitated by the advances in information technology. Others on the otherhand see CRM as a central knowledge management system.Still yet other emphasise the insight that organisations can gain from using CRM systems especially in marketing , segmenting and targeting (Colt.). While all these views possibly suggest that CRM can provide the relationship management , knowledge and insight to leverage the relationship between customers and organisations, it appears CRM falls short in practise to live up to these claims ; in fact Gibbert et al., ( 2002) claim that CRM leaves knowledge residing in customers. Similarly Zaltman (2003) argues that current CRM implementations are restricted to collecting and managing data and information while ignoring tacit information. This shortcomings of CRM has seen some researchers segment and reconceptualise some domains in CRM such as Customer Knowledge Management that deals with tacit knowledge, explicit knowledge and relationship management in customer services (davenport et a, 2001, Gibbert et al , 2002 ). While the importance of web 2.0 technologies such social networking is accepted (Forrester, Chaffeh) many researchers suggest that its impact in organisations has not been thoroughly investigated (Castilla et al. (2000). Therefore the aim of this study is to evaluate the impact of social media in customer service organisations . Data is gathered through an a questionnaire to participants to evaluate the potential and potential impact of web 2.0 technologies on customer services. RESEARCH FOCUS This dissertation intends to explore the use of web 2.0 information systems within customer services of an information technology organisation based in the united states with support centres in the united kingdom, Australia and India. The main themes this research seeks to explore are: How users perceive the Web 2.0 and its relation to their Cognitive needs that describes the acquisition of information, knowledge and understanding. Understand how the affective needs (Emotion, pleasure, feelings.) of users who participate in a firms web 2.0 information systems affiliate with the organisation Understand how Personal integrative ( Credibility, stability, status) are affected by participation in an organisations web 2.0 initiatives understand the impact of web 2.0 on users and the building of communities ( Social integrative) Aim and Objectives Aim The aim for this dissertation is to explore the user perceptions of web 2.0 within a technical support department specifically in an ICT organisations. Objectives Carry out a literature review of CRM within the organisational context and link to knowledge management and enterprise agiliy Examine Web 2.0 and review contemporary web 2.0 literature and its consequences for centralised versus decentralised (localised, contextualised) planning and decision processes in social systems; clarify key characteristics of Web 2.0 technologies and their potential to enhance networking and collaboration among peers in communities of practice; assess the potential of the communication and collaboration features of Web 2.0 tools for creating and exchanging knowledge in corporate information systems; outline the potential of Web 2.0 technologies to foster employee empowerment through collaboration and interaction; and finally draw conclusions for the adoption of Web 2.0 technologies in organisations Research Approach In order to explore the user perceptions of web 2.0 within customer services, qualitative interpretive research will be carried out.Qualitative research appears more appropriate for this study as it will provide information into what each particular user perceives the usefulness of web2.0 . Because such information is more subjective in nature , it is therefore better approached using qualitative research. The essence of this qualitative research will be interpretive in nature into uncovering information about the human perception, feelings, opinions and thoughts (Fonow and Cook ,1991). Observatory research while being useful is limited to solely identifying behaviour however not understanding reasons behind that behaviour and does not include important details such as the context of users. This is not enough insight for the purpose of this research as there is a clear need to ascertain both the behaviour as well as attitudes behind these. Additionally quantitative research acquires data through the assumption that social facts can always be measured on the assumption that they have an objective reality. Thus not identifying that user attitudes and perceptions can be influenced by emotions and as a result fail to gain a deeper insight to motivation and behaviour. Dissertation Outline This section outlines and briefly describes the structure of the dissertation : CHAPTER 1: Technical Support This chapter is an introduction of the dissertation highlighting the research area with a presentation of the aims and objectives of the research CHAPTER 2: Literature Review This chapter is a critical review of existing literature on call centre. It also discusses contemporary theories and perspectives relating to the Technical support. It also discusses the use of information systems within the context of this dissertation CHAPTER 3: Research Methodology will describe and articulate the research methodology. This also includes information about the design of the research and the Organisation Chapter 4: Research findings and Analysis This chapter presents the case study, the findings from the semi-structured interviews conducted in the organization using the Users and gratification (UG)theory as the conceptual lens for the discussion. Chapter Five :Analysis and discusses the result of the research. Each hypothesis is investigated for any acceptance or rejection of the proposed framework designed for each hypothesis. Concluding this section will be a discussion of limitations arising from developing this research. Chapter 5: Conclusion This will discuss the implications of the research findings in practise while also suggesting some recommendations for future research. CHAPTER 2 Theoretical Perspectives on customer relationship management systems Technical Support Customer relationship Management There are diverse views on why organisations implement customer relationship management systems. Ngai (2005) suggests that the CRM have been primarily used to automate processes. Senge et al (1999) suggests that Organisations need to continuously change and adapt to changing environment and assert that Customer relationship management systems are key to this process. Stein and Smith (2009) suggest that if properly organized and applied, information can become the knowledge that defines the mission, form and strategy of an Organisation and associate CRM with theories such as the adaptive enterprise. This view is shared by Sun et al (2006) who suggest the primary purpose of CRMs as adaptive learning. In this context adaptive learning is defined as the process of predicting information from large databases to identify valuable customers, the ability to learn about the preferences of these valuable customers , forecast future behavioural patterns and estimate customer value. The rapid gr owth of the internet (chaffey, 2008) and the current limitations of existing CRM implementations (Gibbert et al, 2002) has seen some It has been established that organisations must exploit existing competencies,technologies, and knowledge (March, 1991) , improvise (Orlikowski) and also pursue knowledge about unknown possibilities for competitive action (Sambamurthy, 2003).It has being In fact the notion of organisational agility is often permeated and is described as a combination of customer agility, partnering agility, and operational agility (Cronin 2000). The underlying perspectives seem therefore to suggest that Organisations operate in continuously changing environments, it appears that Organisations are expected to be agile. Agility There are some divergent views which suggest how companies should attain enterprise agility. The underlying concept behind all these definitions relies on these organisations sensing changes and responding accordingly. Some advocate absorptive capacity (Zahra, 2002) which suggests the capability (dynamic) to create and utilize knowledge. While others suggest enterprise agility that builds upon other theories in management theory such as dynamic capability, strategic flexibility, market orientation and absorptive capacity (Overby 2006). Chaffen (2008) highlights strategic agility as the an organisations ability to innovate and so gain competitive advantage within a market place by monitoring changes within an organisationss marketplace and then to efficiently evaluate alternative strategies and then select review and implement appropriate candidate strategies. Nambisan (2002) postulates that agility is important for organisations and argues that customers serve three valuable roles namely as a source of innovation ideas, as co-creators who help in the development and design of innovative products and services, and finally users help in testing the product or in assisting other users learn about new products or services.Others (Kohli and Jaworski 1990) underline the more strategic advantages of Customer agility and suggest it helps organisations gain market intelligence and in detecting competitive action opportunities. However it seems CRMs are not only implemented for firms to gain agility or intelligence. This raises the question about what Organisations expect from CRM implementations. It appears the role of the customer within organisations has gained increased focus.In that light Kohli Jaworski (1990) postulate that customers play a central strategy in organisations. (Fornell et al , 2006) have done some empirical studies and suggest that there is a direct link between customer relationship activity and firm performance. Similarly Lemon, White, and Winer (2002) highlight the marketing trend of building long lasting relationships with customers for better competitiveness. Agrawal (2003) suggests CRMs are central to the task of making an organisation customer centric and maintains that this is the most certain way of increasing value to organisations and profitability to the organisations. The Information centric view of CRM has also been delineated with Peppers and Rogers (1999) highlighing th e technological aspects of customer relationship management and arguing that CRMs are technology solutions that extend separate databases and sales force automation tools to link sales marketing efforts to improving targeting efforts. From these viewpoints, one could suggest that the ultimate objective behind CRM initiatives is ultimately about managing relationships with customers . The proposition is that if organisations build better relationships with customers, this would ultimately lead to better competitive abilities and can lead to long term competitiveness and sustainability. This appears simplistic and deterministic and there is research evidence to suggest that some CRM initiatives have not met these objectives, for example Rigby et al (2002) argue that CRM initiatives have alienated long-term customers and employees. Customer relationship Management Definition Within the scope of this study the definition of Customer relationship management systems will be aligned with Chen and Popowich (2003) that define CRMs as a combination of people ,processes and technology that seek to provide understanding of customers. According to Chen and Popovich (2003) a CRM system is a complex application that mines customer data, creates a comprehensive view of key customers, and predicts their purchasing patterns. CRMs support business strategy and assist in the building of long term relationships with the customer. Chen and Popowich (2003) also maintain that although CRM is enabled by technology, it is not a technology solution because the key processes are carried out by people and these need clear understanding of the objectives of key decisions. Although the term CRM seems to have a ubiquitous definition that focuses on relationship management with customers, Greenberg (2004) claims that Customer relationship management systems can be interpreted in thre e distinct ways; (1) Data-driven CRM that leans on Information technology and centres around the integration customer information using applications, interfaces, and automation tools. (2) Process-driven CRM builds around organisational practices and rules and seeks to automate organisational processes for better efficiency. (3) people-driven CRM focuses on the job of executives and employees in utilizing face-to-face communication to process relationship management. The underlying proposition is that CRM while being technologically enabled requires company-wide, cross-functional, customer-focused business process re-engineering to be successful. CRM has arguably cemented its position as an important organisational construct with Forrester research postulating the growth of the CRM industry will reach 11 billion dollars annually by 2010 (Forrester,2008). In spite of this apparent success of CRM, there are diverging views on its efficiency and suitability to dealing with issues raised with customer support services departments and as such Chen, Popovich (2003) postulate that CRM is a combination of People, process and technology that need to provide understanding of customer needs to support a business strategy. This suggests that organisational structure is an important facet of CRM. Similarly some suggest that the key to organisation success is rooted in the ability to sense environmental change and respond readily (Overby2006). The environment in this context are the strategic and operational conditions such as regulatory changes, technological advancement and increased customer demands. Thus the point is made for the agile enterprise. Agility is defined as the ability of an (inter-connected) organization to detect changes, opportunities and threats in its business environment and to provide speedy and focused responses to customers, as well as other stakeholders, by reconfiguring resources and processes, and through strategic partnerships and alliances. The argument can thus be made that organisations need to derive more from the information at their disposal to ensure better decisions. In the context of the internet , it can be argued that with the low cost entry barrier offered by the internet , organisations now require unique selling points to differentiate their products and retain their existing customers. This has caused the customer support services departments to emerge as one of the most importan t parts of organisations. Perhaps because customers must learn continuously to keep abreast of innovations (Dholakia et al , 2009).Attracting a new customer is more expensive than retaining a customer (Chaffey , 2006). The Role of Information Systems The role of information technology on agility is often referred to as indirect (Overby, 2006). This view suggests that IT provides the infrastructure upon which other business functions and processes rely. Information technologies such as decision support systems, data warehouses, and OLAP tools can facilitate the development of knowledge through real-time data monitoring, pattern identification and scenario modelling. This enhances the organisation sensing capabilities by providing managers with high-quality information about the state of the business, which helps them, identify emerging opportunities.Others (Sambamurthy et al, 2003) suggest that information technology investments and capabilities influence firm performance through a nomological network of three significant organizational capabilities (agility, digital options, and entrepreneurial alertness) and strategic processes (capability-building, entrepreneurial action, and co evolutionary adaptation)..The essence of their ar gument appears to be that organizations with better information technology are better at making decisions. One can therefore infer from these arguments that organisations should use Information technology as an enabler which enables them to sense and perceive changes in their environment and respond effectively (the fastest response is not necessarily the best response). The role of information technology and its impact on CRM initiatives has been greatly discussed. According to Tamminga and OHalloran (2000) the increasing use of the Internet by customers has important ramifications for CRM because of what is expected in terms of customer management . Along these lines Petrissans (2000) maintains that information technology automation solutions such as FAQ (frequently asked questions ) and interactive voice response systems can increase operational efficiency. Furthermore Sandoe et al. (2001) suggest that information technology development such as business intelligence through data warehousing and data mining are very important for the effectiveness of CRM systems Fundamentally it appears the role of information technology on enterprise ability and agility is often referred to as indirect (Overby, 2006). This view maintains that IT provides the infrastructure upon which other business functions and processes rely. Information technologies such as dec ision support systems, data warehouses, and CRM can facilitate the development of knowledge through real-time data monitoring, pattern identification and scenario modelling. This enhances the organisation sensing capabilities by providing managers with high-quality information about the state of the business, which helps them, identify emerging opportunities. One could argue from these research perspectives that technological advances are lead deterministically to better CRM systems, however it seems this is not the case ;for example Chen and Popowich (2004) claim that for some organisations CRM is simply a technology solution that consolidates disparate databases and sales force automation tools to bridge sales and marketing functions in order to improve sales efforts. This view is shared by Reinartz et al (2004) who suggest that one of the reasons for the disappointing results of many CRM initiatives can be attributed to the overemphasis on CRM as an information technology solutio n. As a result Coltman (2004) correctly argues that Information technology must be applied in the right way to derive business value and claims that Information technology impacts organizational performance via intermediate business processes, requires complementary organizational resources such as workplace practices and structures and is influenced by the external environment. Data , Information and Knowledge Plato suggested that knowledge could only be derived from that which is believed and is true, typically called justified true belief.Earl (1994) advocates that data has to be interpersonal or objective and postulates 4 levels of knowledge needed to understand organizational information events are collected and processed to generate Data , data is manipulated and interpreted to generate information and information leads to knowledge.Sveiby suggests that information is meaningless, but becomes meaningful knowledge when it is interpreted. Polanyi (1966) defines knowledge as a construct that cannot be separated from its social context, similarly Toumi,1999) posits that data should include the context within which it was captured to ensure that it can be understood and interpreted correctly. The main underpinnings of these schools of thoughts seem to underline the importance of tacit and subjective knowledge. Tacit knowledge is defined as personal; context specific and therefore hard to formalize and communicate (includes cognitive and technical elements) This is in contrast with proponents of explicit knowledge who advocate that knowledge should be objective , that is knowledge that is transmittable in formal systematic language (Nonaka and Takenchi 1995). CRM and the internet The growth and success of the internet has been emphatic as 10.000 new pages are added each day (chaffey, 2008). This success has been fuelled by the increase in broadband adoption alongside the low cost of the internet (chaffey 2008).The internet has because of its low barrier to entry and . Not only has the internet seen the introduction of new concepts such as e-business and forced organisations to evaluate organisational silos or constructs but it has introduced new technologies such as blogs, social networks, RSS that are collectively now known as web 2. 0.Petrohoff (2008) suggests that social media is not just these new technologies enabled by the internet but is more about a community that interact with each other on an ongoing basis. The growth of the CRM industry as impressive as it seems cannot compare with the explosive growth of the internet that has catapulted ecommerce to centre stage with the value of sales alone in 2008 estimated at  £222.9bn in the united kingdom (http://www.statistics.gov.uk/pdfdir/ecom1109.pdf). This indicates that the ecommerce has become an important medium for companies to reach customers more easily.. The notion is thus permeated that rapid advancements in technology are leading to increasing transparency of marketing activities, thus making it difficult to achieve long-lasting differentiation (Hande Kimilog?lu and Hu ¨lya Zarali. 2008).While some (CA? LIN GURA?U et al , 2003) claim that the low entry barriers, the market size and the relatively low costs of online business activities have created a situation of intense competition and suggest that organisations therefore need to build brand loyalty and manage their relationships with customers better for long term viability .O thers on the otherhand see the potential offered by the internet such as high speed, cost effectiveness, constant availability, efficiency in transferring information, and integrated and individualised nature are major drivers and strengths for CRM applications (Bauer et al., 2002; Frawley, 2000). Thus a new conceptualization of CRM has been derived to accommodate the possibilities offered by the internet,wireless media and e-mail, denoted by E-CRM (chaffey and smith , 2008) with the goal of acquiring and retaining customers online using organisational websites The role of People in CRM implementations has been examined by some researchers and there appears to be divergent views. Rigby et al (2003) suggest that although CRM are used to automate processes; these processes cannot manage customer relationships that deviate from the norm for example CRM is not as effective for relationship building as face to face communication . Davenport et al (2004) concur with this and argue that two distinct types of knowledge is generated by Organisations through customer information processing, namely tacit and implicit knowledge. Explicit knowledge is generated through the processes of the CRM information system such as recording the actions of customers during communication .Explicit is therefore defined as knowledge that can be articulated ,documented and made accessible. This is contrasted with tacit knowledge generated during interaction with customers but cannot be documented and made accessible. Davenport et al (2004) therefore claim that for orga nisations to embark on successful CRM initiatives, human processes can complement and overcome the deficiencies in the technology led CRM implementations. This is also highlighted by Stringfellow, Nie, and Bowen (2004) who suggest CRM systems require complex channels to elicit the emotional needs of customers that cannot be met with standard CRM systems. As a result of this, they conclude that CRM systems are technology-rich but knowledge-poor. Therefore indeed the usefulness of CRM is limited when dealing with unstructured information and tacit knowledge. And some (Markus et al 2002) therefore correctly argue that Organisations need emergent knowledge processes . Emergent knowledge processes are organizational activities that exhibit three characteristics in combination: (1) deliberations with no best structure or sequence, (2) knowledge requirements include both general and tacit knowledge distributed across experts and non-experts, and (3) highly unpredictable actor set in term of job role or prior knowledge (Markus, et al., 2002). Web 2.0 : communication, cooperation, collaboration and connection. Musser and OReilly ( 2006) defines the WEB 2.0 as the business revolution in the computer industry caused by the move to the internet as platform and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them . Oreilly gives a comprehensive definition and suggests that Web 2.0 is a range of interactive emergent tools and social communication techniques such as Blogs, Podcasts and social networks that are aimed at increasing user participation and interaction on the web (Albrecht et al., 2007; Berners-Lee et al., 2006; Kerres, 2006; McAfee, 2006;Musser and OReilly, 2006; OReilly, 2005; Seufert, 2007). This implies that web 2.0 is an umbrella term that underlines a new paradigm of capabilities made possible by the pervasiveness or rather near ubiquity of internet. Some highlight the web 2.0 as the breaking down of organisational silos Oberhelman (). In fact Oberhelman () postulates that Web 2.0 refers generally to web tools that, rather than serve as a forum for authorities to impart information to a passive, receptive audience, actually invite site visitors to comment,collaborate, and edit information, creating a more distributed form of authority in which the boundaries between site creator and visitor are blurred. This view is shared by Graham (2005) who posits that

Sound and The Fury :: Faulkner Sound and the Fury Essays

Sound and The Fury    William Faulkner's The Sound and The Fury is a complicated story of   tragedy, lies, and destruction.   The whole Compson family is filled with negativity and bad decisions.   The family is broken down little by little until it is finally destroyed.   Ms. Compson is supposed to be in control but she is a   neurotic self-centered woman that escapes responsibility by depending on Dilsey for every need.   Ms Compson also created hostility between the Family.      Jason, the head of the family since their father died, is always knowing but only cares for himself.   He is a cold, vicious, and openly cruel person, he values only himself and ways to make himself richer.   Part of the reason he is like this is because of the lack of attention he received as a child, and because of the fact that he was not able to attend Harvard.   Nevertheless, Jason does what is needed for his family to survive, he goes to work and earns the living for the entire family.   Jason also spends a tremendous amount of time in his room counting and reviewing his money.   The money was another big  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   motivation for Jason to take responsibility for his family. If that motivation was not there I don't think that Jason would have been as responsible. However, Jason does still represent hate and ruthlessness. Jason is not the only that deteriorates in this book, Ms. Compson represents insanity and delusion.   She has an imagi ned illness, she tries to control things around her including people and she complains very often.   Ms. Compson is also in denial of many things, she imagines that people think ill of her and that her husband never liked her brother.   The deterioration of each family member is solid and consistent even though they are all different.    Quentin thinks that he is going out of his head because of his sister Caddy.   While Caddy does not smell like trees to Benjy anymore because of her actions.   Quentin then finds out that Herbert cheated on his test for Harvard.   Herbert tries to bribe Quentin's so that no one will find out about his wrong doing.   Everything that has been done wrong has been tried to be covered up by that person in the family.

King Lear Shakespeare’s Essay

Dylan Thomas’s â€Å"Do not go gentle into that good night† was influenced by William Butler Yeats’s â€Å"Lapis Lazuli† and William Shakespeare’s ‘King Lear’ but the villanelle bears a stronger resemblance to Shakespeare’s play. The attitudes toward how an individual lives in the face of impending death, explored by Thomas, are similarly examined with the portrayal of Gloucester and Lear. Dylan Thomas’s â€Å"Do not go gentle into that good night† has been noted to bear the influence of and even echo W. B. Yeats, especially â€Å"Lapis Luzuli,† and, secondarily via this poem, Shakespeare’s King Lear. One scholar notes its â€Å"Yeatsian overtones† (Fraser 51); another judges Thomas’s villanelle to have â€Å"much of the concentrated fury of expression which the poetry of the older Yeats contained, but †¦ more tenderness and sympathy† (Stanford 117), and goes on to say. , citing â€Å"Lapis Lazuli,† that â€Å"Yeats described the poet as one who knows that `Hamlet and Lear are gay'† (118). William York Tindall cites not only â€Å"Lapis Lazuli† but also Yeats’s â€Å"The Choice† as sources (204). Another scholar seems to skip over Yeats entirely (though his own phrasing echoes line 1 of â€Å"Lapis Lazuli†), seeing the â€Å"Grave men/blind† tercet (which contains the injunction to â€Å"be gay†) as â€Å"perhaps invok[ing] the Miltonic† (Tindall also mentions Milton 205) and the effect of the phrase â€Å"be gay† as â€Å"rather hysterical sentimentality† (Holbrook, Dissociation 53); of the earlier â€Å"Wise men/lightning† verse, however, he says â€Å"The images are merely there, histrionically, to bring in the phrase `forked no lightning’ to give a Lear-like grandeur to the dirge† (52). I would like to propose that â€Å"Do not go gentle into that good night† bears a much stronger and more direct connection to Shakespeare’s play than is suggested by references to Yeats or to â€Å"Lear-like grandeur. † I would like to propose that the attitudes towards death–or, more precisely, the attitudes towards how one lives in the face of impending death–that Thomas explores in this poem–the implied attitude his speaker attributes to his direct audience, and the one he urges be adopted in its place–are similarly explored in King Lear and dramatized in the characters of Gloucester and Lear. I also propose that the voice we hear in â€Å"Do not go gentle† may not be a directly lyric speaker but an obliquely drawn persona, that of Gloucester’s son Edgar. Further, when read in the shadow cast by King Lear, the tone of Thomas’s poem grows dark indeed. â€Å"Do not go gentle into that good night† is addressed to Thomas’s father, David John, known as D. J. According to biographer Paul Ferris, D. J. was â€Å"an unhappy man †¦ a man with regrets† (27); born with brains and literary talent, his ambition was to be a man of letters, but he was never able to advance beyond being â€Å"a sardonic provincial schoolmaster† in South Wales, feared for his sharp tongue (26-33). After his first serious illness, though–cancer in 1933–â€Å"A mellowing is said to have been noticeable soon after; his sarcasm was not so sharp; he was a changed man† (104). As he grew more chronically ill in the 40’s, mostly from heart disease and with one of the complications being trouble with his sight, the mellowing intensified: As Ferris puts it, â€Å"It must have been [D. J. ‘s] backbone of angry dignity that his son grieved to see breaking long after, when he wrote `Do not go gentle into that good night'† (27), and the poem is â€Å"an exhortation to his father, a plea for him to die with anger, not humility† (259). The poem was first published in November, 1951, in Princess Caetani’s Botteghe Oscure, on consecutive pages with â€Å"Lament,† a dramatic monologue spoken by an old man on his deathbed who recalls his rollicking youth and middle-age spent in the pursuit (and capture) of wine, women, and song, but who has married at last in order to obtain a caretaker, and must suffer pious comforting in his final, helpless days. (Bibliographic evidence suggests the two were also composed, or at least finalized, more or less simultaneously; Kidder 188.) In the letter to Caetani that contained â€Å"Do not go gentle,† Thomas remarked that â€Å"this little one might well be printed with [â€Å"Lament†] as a contrast† (qtd. in Kidder 188). As Ferris suggests, it would be difficult to over-estimate D. J. ‘s influence on his son: â€Å". . . the pattern of [Dylan’s] life was in some measure a response to D. J. Thomas and his wishes. For the early books that Dylan Thomas read, the rhythms he absorbed, and probably for his obsession with the magic of the poet’s function, he was indebted to D. J. † (283). Prominent among those â€Å"early books† read by Thomas are the works of Shakespeare. In 1948 (and Thomas might have begun his, as usual, protracted drafting and revision of â€Å"Do not go gentle† in 1945, after D. J. suffered a nearly fatal illness; Tindall 204), Thomas wrote a journalist that D. J. ‘s â€Å"reading aloud of Shakespeare seemed to me, and to nearly every other boy in the school, very grand indeed; all the boys who were with me at school, and who have spoken to me since, agree that it was his reading that made them, for the first time, see that there was, after all, something in Shakespeare and all his poetry. . . † (qtd. in Ferris 33; his ellipses). That Thomas was familiar with and admiring of Shakespeare is, of course, no surprise, but his direct linkage of his father with Shakespeare, particularly at this point in time, is interesting, and he demonstrated more than familiarity with King Lear: In 1950, during one of his reading tours in America, he spent an evening with novelist Peter de Vries (who would later use Thomas as the basis for the poet Gowan McGland in Reuben, Reuben) and, among other conversational gambits, â€Å"declaimed some Lear† (de Vries, qtd. in Ferris 233). That he was equally well-immersed in Yeats is verified by the fact that poems by Yeats were among those he performed on his 1950 tour of

Marketing And Cultural Awareness Of Korea Essay

Korea is a country which is situated in one of the most strategic area of the worlds. It positioned in an environmentally conducive which are compatible most activities which go on daily basis. There are wide approvals which are received from the diverse changes of environments. The country receives two seasons of hot and warm climatic conditions. This provides opportunities to carries out different activities at different period of the year. The activities range from agricultural based work which includes fishing and land cultivations to tourisms. Agricultural chores are not eminently carried out within the country as the rains are not often reliable. However, there are vast rich lands which produce wide variety of agricultural products. Such land which lies to the southern parts of the prestigious state. The people have developed the uniqueness adoption to accommodate the various foods stuffs richly comprising of the fruit. These are adequately endowed with sweetness which they really enjoy during the hot periods of the day especially in the lunch hour time. This is certain fully juicy sweetness of the fruit is highly enjoyed by the inhabitant. These and other factors make Korea a metropolitans place for which cannot be overlooked on rapid business operations prospering from one level to any. (Gerson, 1995) Many people from allover may critically have negativity of the past situations which the Korea country has been devastated by war. But to the recent surprise is that the country is emerging to be the most attractive for investments. Like many English men have said in the past many years, it can also be repeated by the new generations in existence that let bygones be bygones. The new era of the Koreans has come which is transforming the country’s economic from its dismal grounds the leading level. Thus is seen as it is going to match with the most developed countries which for a more than ten decades has been mocked and blasphemed by the world over. As it is observed from the current research on the economics fields, the Koreans haves advanced within the past half century, making the country to achieve the fasted economic growth in the world. This is achieved after having risen from the poorest world’s countries to developed country. This is an extraordinary development which cannot be achieved by the singled country efforts on the internally produced products. The increase in productivity of a state or systems encompasses many factors. Some of the factors are internally attributed while others are externally contributed. The internally factors which are more important have contributed to this extraordinary emergency of the Koreans growth. It is observed that the moment peace fades away from one point of space; it is replaced with the enmity which brings in destruction and havoc. There is also a reverse change of the same trends that when enmity clears off tit is replaced by peaces. Unsubtly the Koreans have discovered this secrecy and this has led the country to greater heights of peace people. The fruits of it are now forming the centre of rejoicing for the people are in sheer freedom country. This restored peace is not only being a amazing blessing to the Korean sect but it is a relinquish of agony to the neighboring states as it formed a metropolitans place for many. Among the main advantaged are these indigenous citizens of the closely related people from the china state who for have been their key in the general development in the Asian continent. It’s said that a character is built from the people of whom someone associates with. It seems that the Koreans are much matching themselves with the highest flying countries to achieve global recognitions. The country has developed goods relations with the people from many countries for which it is seen to maintain closers relationship with those states which have higher market demand likes china and Japan. These are some of the most renowned countries which have also developed from such impoverished state to world class recognized world power. It is therefore the believes of most citizens hailing from Korea that the same open countries focus to entertain and attract many investors, the country will be a worlds in development as well as world’s largest market. The efforts of doing so are very eminent which are not limited to private and public organization together with the ruling government. The government has relentlessly been vigilant on many area concerned with the thriving of the economy growth both internally and externally. The effort for this has created a challenge in developing new infrastructures within the various point of developing. It is evidence that the government has initiated the one of the vast area for the development of logistics infrastructure. This are mostly designated development place for the provision of free economics’ zone. Such an opportunity has been widely applause both by the Koreans and even by the core and feeble Koreans relatives. The cloth has been cut to impress those who are craving for the trading chance to amaze the other countries which are dragging slowly in development. This is therefore highly an inevitable opportunity which the whole Korean community has confidence that a swarm of investors will definitely enough. (Bangs, 1990) The provisions which the Koreans are using are not limited to high competitive industrial structures. Many companies are coming up with minimum restriction the trade policy departments and ministries. This has given room for set up huge industries which produces various products. Some having substitute and competing products while others have monopolized productions due to lack new investor. The monopolized scheme debated own day by day. This has leads to the government to invent the new systems of offering the free economic zone where investments are encouraged to take place especially the monopolized products manufacturing companies. This include companies such those involved in the shipbuilding, automobiles and the electronics devices which are rarely available to the local markets. After considering the needs of citizens especially the youth, the governments have reduced dramatically the taxes on these products. They further providing subsides to the companies so that low priced products are realized in the marketing. The efforts are not only for the provision of low priced products, but they are also geared at high production. This is being achieved by the provision of training course at low costs to the youth who are interested in learning the new sort of technologies. It is estimated that the introduction of this program more fours hundred thousands youngsters have been trained. These are new people who can invent and even news methods for the development of standards. The high population of the country is providing surprising cheap labor which is readily available in the main central business. This allows the investor to cheaply produce the products with highly motivated and industrious Korean workforce. This spirit of the Koreans has an exciting significance influence over the major manufacturing sectors. Generally, such spirited individuals and effortless campaigns by the rulers are seen highly reduced prices which are giving the other world class international traders a very stiff competitive conditions. (Kishel, 2000)   The most tricking factors which make Korea highly success state is the strategic positions in which it holds. The country being situated in open of the major economic bloc, it has more than fifty one cities which hold a population exceeding one million people. The good relationship of the Koreans people makes them trade widely with the people from Seoul which is just 3.5 hour flight. Since there is even greater populations in the territories of the Seoul city, which holds more than 700 millions peoples living within a radius of 1200 km, these are ready markets in which fast goods are rushed for sale. The greater population of the people which visa now excedsing the productivity capacity is creating pressure on the resources available. This is calling for the rapid changes on the productions systems which will enable the country continue to expansion its commodities to its markets.   The goods have ready markets in added advantages to the investors who would continues to captures the intended reduction cost of road and air transports costs. This forms extra effort for the Koreans to introduce the high communication networks. Such is the dreams of having global power house which will transform the countries within the shortest period of time. (Withers, 1990) Reference: Withers, J. (1990) Marketing Your Service Business: Self Counsel Press. Kishel, G. (2000): Build Your Own Network Sales Business: John Wiley & Sons, Inc. Bangs, D. (1990): The Market Planning Guide: Upstart Publishing Co. Gerson, R. (1995): Measuring Customer Satisfaction: Crisp Publications, Inc.